AIM (Always-On Incremental Measurement) is a real-time marketing mix modeling (MMM) platform that maximizes ad spend efficiency and incrementality. AIM is a sophisticated learning system that continuously updates and enriches data, ensuring that budget recommendations are always accurate and ready to use.
The Dashboard Overview page provides a single location to view an abundance of metrics for your integrated apps.
Available Metrics:
- Ad Spend
- Paid 365D Revenue
- CPA, ROAS
- CPI, Installs
- First Time Conversion 7 Day
- 365 Day Revenue
- Total Cost Per Acquisition 7D
- Total Return on Ad Spend (365D)
- Break Even
- Payments 7 Day
- Revenue 7 Day
- Paid Installs
- Paid First Time Conversions 7 Days
- Paid Revenue 7 Day
- Total Cost per Install
- Install to FTC Conversion Rate
- Paid Registrations and 7 Day Registrations
Dashboard Panels
Each app displays an interactive network donut chart displaying the number of sources. Hovering over any part of the donut chart will display the network name, ad spend and the percentage of total ad spend the network represents.
The dashboard panels for each app is customizable with up to 10 metrics able to be displayed. Each visible panel displays the total for the associated metric, a graphic display of metric activity and an indication of percentage of increase or decrease.
Hovering over the graphic display shows the corresponding data for the selected Cadence.
Cadence and Date Range
You can view your data in specific segments of time using the Cadence or Date Range tools.
The Cadence tool is located at the top right of the dashboard. The following options are available:
Options:
- Custom Range
- Weekly
- Monthly
The Date Range tool provides the ability to select from predefined date ranges or selecting a custom Date Range. The following options are available:
Options:
- Last 12 Weeks
- Last 8 Weeks
- Last 4 Weeks
- Last 12 Months
- Last 9 Months
- Last 6 Months
- Custom Range
NOTE: When selecting custom range in either the Cadence or Date Range, the other tool will also switch to custom range.
Page Settings
The page settings tool provides the ability to choose which panels are visible for each app.
The page setting tool icon is located at the top right of each app.
Up to 10 panels can be shown at one time, and each app can have specific panels displayed. You can also set all apps to display the selected panels.
The page settings tool also provides an option to reset the panels to the default settings.
